What is Marketing ROI?

Marketing ROI (Return on Investment) measures how profitable a marketing campaign is compared to what was spent on it. It shows whether your advertising investment generated enough revenue to justify the cost.

ROI FORMULA

ROI = ((Revenue - Marketing Cost) ÷ Marketing Cost) × 100

A positive ROI means your campaign earned more than it cost, while a negative ROI means the campaign did not recover its investment. Marketers use ROI to evaluate campaign performance, compare channels, and make smarter budget decisions.