Digital Marketing
Digital Marketing with Six Media Marketing
At WJBF NewsChannel6 and Six Media Marketing, we offer powerful digital solutions tailored to help local businesses connect with the right audience—across screens, platforms, and devices. From data-driven targeting to impactful creative, our digital products are built to deliver measurable results.
Key Services:
Targeted Advertising: Deliver ads to specific demographics, behaviors, or geographic locations.
Analytics and Reporting: Track performance with clear metrics to optimize your campaign.
Website Design & Optimization: Build or refine your website for maximum user engagement.
Digital Strategy Consulting: Tailored digital marketing plans to amplify your brand’s visibility and effectiveness.
PROGRAMMATIC VIDEO
Reach cord-cutters watching premium content on platforms like Hulu, ESPN, and Discovery+. WITH Options for Live Sports, Streaming+, and Pre-roll Video Ads, IN ADDITION TO Target by zip code, interest, income, and more.
CTV, or “connected TV”, refers to any television set connected to the internet. Users can access streaming services directly on their TVs, providing on-demand content, without the constraints of traditional broadcast TV programming schedules. CTV devices include smart TVs, gaming consoles, and streaming devices (e.g., Roku, Apple TV).
CTV
OTT, or “over-the-top”, refers to streaming video content over the internet to various devices, eliminating the need for traditional cable or satellite subscriptions. Serve ads to a streaming audience on any device, but primarily on televisions.
OTT
Serve ads to an audience that automatically plays directly before they start watching a featured video on desktop, mobile, or tablet.
PRE ROLL
SOCIAL MEDIA MARKETING
Drive leads, grow awareness, or boost engagement with our in-house creative and targeting expertise.
FACEBOOK AND INSTAGRAM ADVERTISING
Every business is different, which is why we develop fully customized social media ad campaigns tailored to your unique goals and target audience. Whether you’re aiming to generate leads, boost brand visibility, or increase conversions through, we ensure every piece of content reflects your brand while inspiring action and delivering measurable ROI.
TIKTOK ADVERTISING
TikTok advertising helps brands connect with highly engaged audiences through short-form video designed for discovery, interaction, and shareability. TikTok video ads help brands reach highly engaged audiences through short-form video that blends naturally into the TikTok feed. Designed to feel like organic content, these ads encourage interaction while driving viewers to a landing page or website through clear calls-to-action.
SEARCH MARKETING
Capture customers at the moment they are searching for your products or services. Our search marketing solutions combine search engine optimization and paid search advertising to increase visibility, drive qualified traffic, and generate measurable results.
SEARCH ENGINE MARKETING
Run Google Ads campaigns designed to appear when users are actively searching for your products or services, this includes keyword strategy, A/B testing, and conversion tracking.
SEARCH ENGINE OPTIMIZATION
Improve your site’s organic visibility with local keyword optimization, content strategy, and technical SEO fixes.
PROGRAMMATIC DISPLAY AND AUDIO
Reach audiences across popular websites, mobile apps, and streaming audio platforms. With options for Programmatic Display, Geofencing, and Streaming Audio Ads, target by zip code, interests, demographics, income, and more.
Programmatic Display Ads are digital ads automatically bought and placed on websites, apps, and social media through real-time bidding. They use data-driven targeting to reach specific audiences, offering efficient, precise, and scalable advertising that enhances brand awareness and engagement.
PROGRAMMATIC DISPLAY ADS
GEOFENCE DISPLAY
Ads are served to a custom geography with zip code-level targeting.
STREAMING AUDIO
Target a streaming audience listening to audio content in a relevant location.
WJBF.COM ADVERTISING
Promote your business across WJBF’s digital platforms with high-visibility placements that reach thousands of local viewers daily. Options include display banners, native articles, category sponsorships, video integrations, and branded social media content designed to drive traffic back to WJBF.com.
WJBF Display Ads allow you to have ads that appear as users scroll through the website, ensuring widespread visibility. These customizable display ads effectively reach an engaged local audience, driving brand awareness and boosting engagement through the Halo Effect. With precise targeting capabilities, WJBF ensures your ads connect with the right audience for maximum impact.
DISPLAY ADS
WJBF video ads engage a local audience with high-quality content, running as pre-roll, post-roll, or out-stream ads within articles. Combining sight, sound, motion, and emotion, these ads create an immersive experience that boosts brand awareness and drives engagement, reaching a trusted, highly engaged audience for effective messaging and conversions.
PREROLL AND OUTSTREAM
Social display ads on WJBF.com let you repurpose social media content into 300x250 or 300x600 ad units across desktop, mobile, and tablet. Featuring video, carousel, or image posts, these ads link directly to your social content, boosting user engagement. With flexible creative options, brand safety, and clear CTAs, they increase visibility and drive better results than traditional social platforms.
WJBF SOCIAL DISPLAY
Contests on WJBF.com integrate seamlessly with the site’s content, featuring clear branding and a call-to-action for transparency. Designed to engage users with exciting prizes, they drive traffic and brand awareness while maintaining a natural connection with editorial content. This interactive experience boosts visibility and enhances brand association with WJBF’s trusted local audience.
WJBF CONTESTS
WJBF is dedicated to uplifting our community with the largest selection of sponsorship initiatives in the market. Whatever your business's mission or passion, there’s an opportunity to get involved and build brand awareness through grassroots engagement. Being a strong community partner boosts your brand and keeps you top of mind with consumers.
WJBF SPONSORSHIPS
Ready to make an impact?
Contact us for a Free Brand Analysis to explore your broadcast advertising options and develop a strategy that aligns with your goals.