OTT vs. CTV: What's the Difference and Which Is Right for Your Business? 

As streaming continues to dominate how people consume content, understanding the difference between Over-the-Top (OTT) and Connected TV (CTV) is more important than ever for marketers. This blog breaks down what OTT and CTV mean, how they differ, and when to use each, or both, to maximize your brand's reach, drive conversions, and boost ROI through smart, targeted video advertising strategies.